ON Home Insurance/Economical / Sonnet

Economical / Sonnet Home Insurance in ON (2026)

ON provincial champion

Broker-channel value plus Sonnet’s online arm

Economical / Sonnet is a ON provincial champion: Broker-channel value plus Sonnet’s online arm. Definity (Economical) serves Ontario’s broker market with competitive clean-record pricing, while Sonnet quotes fully online with no phone call. Sonnet’s Shift telematics adds up to 35% for safe driving plus 10% for driving less. Recent FSRA approvals are the most negative among Ontario champions (-1.31%, 2026-09).

Type
Definity Financial (stock) + Sonnet direct
Channel
Broker (Economical) + direct (Sonnet)
Founded
1871
AM Best
AM Best A

Economical / Sonnet Home Insurance estimates

By coverage
Le prix de l’assurance dépend fortement des informations de souscription (antécédents, dossier de conduite, détails du bien…); la prime réelle se situe généralement dans la fourchette estimée.

Key discounts

Sonnet Shift telematics: up to 35% safe driving + 10% low-km
Home + auto bundling (online & broker)
Winter tire discount (ON)
Pros
  • +Rates often 15–25% lower for clean records (bremo 2026)
  • +Dual channel: broker choice or fully online Sonnet
  • +Most negative ON auto approval trend among champions
Things to consider
  • Shift telematics requires the app and consent
  • Broker-channel brand (Economical) less known than Intact/TD
  • Economical Mutual historical filings show a rate increase in 2021

What the data says

“Rates are often 15–25% [lower]” for clean records
bremo best insurance Canada · 2026-01
Definity ON approval -1.31% (2026-09-01); Sonnet -1.08% (2025-10)
FSRA rate approvals · 2026-08
Sonnet Shift up to 35% safe-driving + 10% low-km
sonnet.ca · 2026-03

FAQ

Is Sonnet the same as Economical?

Sonnet is the direct-to-consumer arm of Definity Financial, whose legacy brand Economical sells through brokers. Same balance sheet, two channels.

Why is Economical the lowest ON auto estimate on InsurVibe?

It combines a competitive national factor with the largest negative FSRA approval trend (-1.31%) among ON champions, plus Sonnet’s documented 15–25% clean-record pricing.

Other ON provincial champions
Compare Economical / Sonnet
Other lines from Economical / Sonnet

Price ranges are rate-table estimates based on public industry data and regulatory approval trends; final premiums are subject to carrier underwriting.